The Australian cafe scene is well and truly saturated – espresso is now available everywhere – some of it good, occasionally great, other times not-so.
Cafe owners are having their “slice the pie” constantly shrink as the number of available coffee drinkers is being shared across more places opening in closer and closer proximity to each other.
A good example of this is the Melbourne CBD. Some of the cafes we supplied in the city have up to 40 competitors to contend within 100 m radius.
Cafes aspiring to be leaders in their location need an edge to differentiate themselves from the competition – whether it”s a higher quality, lower costs, improved consistency or the latest specialty coffee innovations applied to your coffee solution.
The days of over-roasted, low-grade, Italian-style coffees are no longer meeting the requirements of the Australian cafe scene, yet many commercial coffee companies keep on churning out the same stuff day, after day without any thought or consideration to the ways in which consumers tastes are shifting and evolving.
The Australian coffee drinker has developed a more sophisticated palate, they have become more demanding or discerning of quality and consistency and ultimately the Australian coffee drinker is well informed and makes decisions about where to buy their coffee with more thought than just convenience. When it comes to loyalty with coffee – there is nothing that binds the customer (coffee drinker) and the supplier (cafe). It’s now considered normal to travel a distance for a memorable cup of coffee – despite coffee being offered everywhere.
Don’t be fooled by coffee companies promoting their products as specialty grade coffee and bundling in lots of “freebies”. Nothing in business every comes for free and in particular, specialty coffee roasters do not give out freebies like equipment without something they receive in return.
DO NOT SIGN A CONTRACT FOR COFFEE BEAN SUPPLY WHEN “FREE-ON-LOAN” ARRANGEMENTS ARE ATTACHED AS CONDITIONS. THIS IS A TRICK TO LOCK YOU INTO INFERIOR COFFEE BEANS AND YOU WILL BE CONSTANTLY BEHIND THE DIRECT COMPETITION IN YOUR AREA – ITS THE BIGGEST SINGLE RISK TO YOUR CAFE BUSINESS.
To read more about the risks of signing cafe supply contracts, please see our article on this real life example here
In Melbourne, most of the successful cafes have a similar or common formula – they all purchase their equipment separately to their beans – we cannot emphasize enough the importance of this decision in order to maintain your independence so you can purchase beans from “whoever is best” at any time.
If you need a unique or individual coffee that gives you an edge over the mass-produced, budget-driven commercial cafe coffees, a special product that can help you deliver superior coffee beverage to other cafes in your area, contact us and see how you we can help improve your espresso coffee offering.
Magnificent coffee is about balance – having the best beans and then using your expert skills to prepare (brew or extract) a perfect cup.
Our role is to supply you with the very best beans and our focus is purely on quality roasted coffee.