Supa Auto - best Coffee for Automatic machines
Engineered for the best automatic coffee machine experience.
Supa Auto has been an incredibly popular and successful coffee for our Office customers.
Since 2007 we have supplied more than 320 tons of this coffee for businesses around Australia and the specialized companies who supply automatic coffee machine solutions to their customers.
A superb coffee that is precision roasted with the critical elements of flavor, sweetness, body, acidity and long persistent finish without the oily finish that will eventually gum and clog the grinders inside of the machines.
Automatic coffee machines, generally referred to as "bean to cup" are designed to have a smaller footprint with a range of automated functions that dose, grind and brew the coffee beverages.
But what you may not know is that most automatic coffee machines also contain many compromises in the physical capabilities of the components, e.g. built-in grinders.
Due to the smaller space requirements inside of an automatic coffee machine, the grinders are designed and built with smaller and less robust components. Sometimes it is the grinder that becomes the Achillies heal of the automatic coffee machine and the first thing to fail.
Office coffee remains a "cut throat" market. Often the machine supplier will "lock in" customers to supply of mediocre quality coffee beans.
If there is one thing you can be assured of - the coffee machine supplier does not roast coffee beans........instead they shop around for the cheapest option so they can make the highest margin.
Predictably, what ends up happening is that the lowest cost coffee beans also taste the worst, being low-grade quality which need to be roasted dark to "hide" or obscure the defects.
Roasting dark does not make coffee stronger. In fact it's the opposite as most of the essential acidity in the roasted coffee is lost up the chimney. Roasting dark also produces an oil or sheen on the outside of the roasted coffee beans.
Oily beans are a really bad thing for coffee.
Why ?
Well, because that oil on the outside of the coffee beans will react with oxygen and like all oils that expose to oxygen then will go rancid and bitter.
Exactly the opposite for what you need in a delicious tasting coffee.
So with our 20 years of expert coffee roasting experience we know how to prepare the coffee with the right levels of flavor, acidity and taste without having oily sheens.
The oil on the outside of the beans for roasted coffee also produces a "gum" or lacquer which ends up coating all the surfaces that come in contact with the coffee.
Worse still, this oil on the roasted coffee will eventually find it's way into the burrs of your coffee grinder - gumming up the performance and rendering a bitter "taint" on every cup of coffee produced by the automatic coffee maker.
So don't be fooled by coffee machine sellers or installers into accepting their cheap, low-grade coffee beans which will eventually lead to higher costs for maintenance and inferior taste outcomes.
Try our precision engineered Supa Auto blend - designed specifically for Automatic coffee machines.
Your staff and visitors will love it.
Free AusPost standard shipping for orders over $120.
AusPost Express option available.
Orders received before 3pm sent same day.
Authority To Leave - By default, all parcels are sent with Signature Required.
Customers wishing to change this option must set the Authority To Leave checkbox in the Cart page before proceeding to the checkout and paying. Delivery instructions can also be added in the Cart page.
We care about ensuring your coffee arrives in perfect condition and use quality cartons (not satchels) to protect your coffee during transit.
How we roast your coffee
20 years of roasting every weekday, 51 weeks a year. A lot of batches and a level of experience unmatched in the Australian coffee market.
The same person who roasted that very first batch is exactly the same person that roasts every single batch today. Another feature rarely matched for brands our size.
Roasting coffee has never been about freaky talent or secrets passed down through generations. Nope, to roast and understand the roasting process, it is all about practice, practice and more practice. There are no shortcuts or innovative tools and systems to help jump ahead of the competition.
It's how we can produce the best tasting and most consistent coffee in Australia. Match that with superior quality ingredients and the most advanced infrastructure, mature processes and you have the solution for great tasting coffee.
We roast to target sweetness, acidity, flavor, body and finish to generate the best possible balance across all those competing elements.
Our espresso style is a medium roast suitable for premium cafes that care about quality. Filter style roasts are lighter to meet the demands of modern alternative brewing methods to retain fruit-forward complexity.
What is most important?
Answer is they all are. It didn't take a pandemic to learn why speed, freshness, quality and value are all equally important.
Heck no. We worked that out way back in 2007 as the original pioneer of online premium quality fresh roasted coffees to Australian coffee lovers.
We get it, running out of coffee is a nightmare scenario nobody wishes to experience.
With 16 years and almost 1 million successful parcel deliveries under our belts, we know a thing or two about what it takes to run a high performance and high speed coffee supply operation.
To ensure our coffees are crazy fresh, barely hours old when they ship out the door, it requires significant scale and resources working rapidly to roast, pack, label, grind, parcel and ship.
It's an eco-system we have continued to build and optimize for 16 years, measuring our performance in minutes, not hours and certainly not days like some of our competitors.
Nobody can guarantee or predict delivery timeframes, but we can assure you of our commitment to ship fresh roasted coffees that have been prepared to precise quality standards at a competitive price and always processed with a critical sense of urgency.